The CPG holding company Kellanova, which owns Pop-Tarts, Pringles, Eggo and many other well-known grocery brands, is perusing data suppliers in pursuit of purchase data to snack on. The person who’s ...

Double-digit purchase application growth in 2025 did not lead to a major home sales rebound. Lower rates helped, but sales stayed close to 2024’s low levels. AI Summary Purchase application data had ...

AMSTERDAM/NEW YORK (Reuters) - PepsiCo, which is overhauling some of its top brands like Lay's potato chips as shoppers look for cheaper options, is increasingly sharing data with major retailers and ...

Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series → If you’ve been living under a rock, you might not know how pervasive ...