Spring trends may leave you thinking of ditsy floral and blushing beauty looks, but this year’s fads are taking a darker turn. Instead of breezy dresses and pink-hued makeup, the girls are going goth.

Purple eyeshadow is having a major moment — and for good reason. From violet to deep plum, the regal shade comes in a myriad of gorgeous and flattering hues for a stunning eye statement. Related: ...

It's no surprise that purple eyeshadow is the latest makeup trend taking over the world. From vibrant violets to sparkly plums to Very Peri —Pantone’s color of 2022 — there’s so much purple to fall in ...

With summer comes a universal want of less—fewer commitments, minimal clothing, and barely-there makeup. The attraction of the paring is down to simplification, the better to allow revelers to soak up ...