Any product's success is invariably linked to great marketing. With a global economy like ours and many brands offering variations of the same product, standing out matters. In automotive speak, while ...

For fans of Star Wars, there are often a lot of feelings involved. From favorite characters, duels, or whatnot, a lot of fans have strong feelings and ties to this galaxy of fictional things. And so, ...

Luke Skywalker may have fired the fatal shots that destroyed the Death Star in the original Star Wars, but for much of the movie, the fate of the entire galaxy rested on R2-D2. We don’t really think ...

As a kid, [Wes] always dreamed of building a full-size, functional R2-D2 droid from Star Wars. While most youthful aspirations such as this fall to the wayside amid adult responsibilities and ...

Explore science and imagination with The Physics Behind Fiction Exploring R2-D2 Flight in Star Wars. This video examines whether the flight capabilities of R2-D2 could exist in the real world using ...

Star Wars is home to many iconic pairs, such as Han Solo and Princess Leia, Obi-Wan Kenobi and Anakin Skywalker, and most recently, the Mandalorian and Grogu. But of all the duos in the franchise, ...

Like millions of other kids around the world, after seeing the original trilogy, R2-D2 instantly became my favorite Star Wars character. He seemed like the perfect sidekick, but the real Artoo was ...

Having been a Star Wars fan since the second grade—when Episode IV became the first movie I saw more than once in the theaters—I was downright giddy to receive and review this R2-D2 pocket projector.

R2-D2, the robot in Star Wars, is the subject of an article in Smithsonian Magazine. NPR's Rachel Martin talks to the author, Clive Thompson, about how R2-D2 became such a beloved robot. MARTIN: We're ...

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. R2-D2 — Star Wars’ beloved droid — is now officially a Tamagotchi toy, letting you take a ...