Eminem is leaning into his status as a white person in hip-hop with a new White Castle merch collaboration that fans are sure to eat up. The collab was announced yesterday (July 9), and the merch line ...

From Bronx-born backpack empires to rapper-led luxury collabs, hip-hop merch has evolved into a global cultural force. Artists are turning logos, drops, and storytelling into fashion empires that ...

Add Yahoo as a preferred source to see more of our stories on Google. After decades of brushing off the label, Eminem is finally embracing the title of “White Rapper.” Now, to be fair, he’s doing it ...

Cradle of Filth shared photos of famous rapper Cardi B wearing their merch on social media. The extreme metal group and frontman Dani Filth reposted a carousel of pictures of Cardi B in a Cradle of ...

Is Eminem strapped for cash?? We truly doubt it as the man has moved millions of records throughout his illustrious career. But when we heard he was collaborating with White Castle to move some new ...

To the delight of hip-hop fans (and the chagrin of middle-school teachers) everywhere, the wildly popular Atlanta rapper Playboi Carti dropped his long-awaited third album, simply titled Music, last ...