We have sounded a red alert, and will soon become the second biggest: Mohit Malhotra CEO, Dabur India Image: Amit Verma[br]The red flag was raised in 2001. ‘Your rival will bleed you to death’ was the ...
‘Your rival will bleed you to death’ - a global consultancy firm that Dabur hired had warned the company in 2001. Dabur was only trying to identify the future pillars of growth. The chyawanprash-maker ...
‘Give me Red’ was the advertising slogan of a battery manufacturer in the 90s. No reason why one should hear that echo at the Ghaziabad headquarters of Dabur India—a maker of edible things like honey, ...
The launch campaign conceptualised by Ogilvy India aims to target Genz and Millennials and emphasise the importance of personal hygiene and oral hygiene. Abhishek Jugran, Vice-President – Marketing, ...
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