Persuasive techniques or strategies in written and spoken form have been developed throughout time as ways to influence others. In the business world, being able to influence others is key to being ...

Persuasion isn’t just for marketing. Every business leader persuades staff members to work in alignment with corporate values and strategy. Every business leader persuades suppliers and support ...

Even if you’ve never attended a single art class, you can still design creative and easy-to-read documents for any occasion. Just keep in mind some easy principles, and you’ll wind up creating ...