The Frontman in "The Squid Game" on Roblox (Photo Credit: Roblox, Netflix) The Roblox sandbox just got a whole lot bigger. Starting Tuesday, the gaming platform is opening up its Roblox License ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

A social network of virtual pocket worlds with a daily user base roughly the size of Spain’s population, Roblox is ubiquitous among kids 13 and under and mostly mystifying to adults, who can’t ...