Why is Christian Science in our name? Our name is about honesty. The Monitor is owned by The Christian Science Church, and we’ve always been transparent about that. The Church publishes the Monitor ...

After its new logo was panned on social-media sites, Gap has decided to ditch the design faster than a supermodel can say "auf Wiedersehen." Anne Dujmovic was a senior editor at CNET. Her areas of ...

After its attempted rebranding was met with a storm of criticism and derision, Gap announced Monday that it would bring back its old “blue box” logo. “Ok. We’ve heard loud and clear that you don’t ...

Gap definitely knows how to make it viral. The question is, was the Internet scandal caused by its new logo actually worth the publicity? When the historically consistent clothing brand switched the ...