When SRAM first set out in 1987 with the goal of making riding your bike better, they did so with a single product: the Grip Shift. Built on the dream of being able to shift without removing your hand ...

SRAM revealed at last summer's Interbike show that they were relaunching their Grip Shift system, and they've now released the first pictures of the production 10-speed shifters, which will be ...

What could be more exclusive than electronic gear shifting? Swiss-made electronic twist shifters, that's what. The unique take on how to shift Shimano Di2, SRAM eTap or Campagnolo EPS gears comes ...

Fresh patent drawings reveal SRAM is continuing to work on a new brake and shift lever, which could be part of an updated – but yet to be released – Red AXS electronic groupset. In August 2023, SRAM ...