Overview: Platforms like HubSpot and ActiveCampaign help businesses simplify daily marketing tasks while still allowing teams ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Among the best email marketing services, Salesforce Marketing Cloud is our top pick ...

Salesforce on Thursday announced updates to the Sales Cloud platform that aim to bring improvements around prospecting, billing and marketing automation. The CRM giant is also a touting a new customer ...

Reinventing the over $3 billion email marketing segment is a feat that on its face appears impossible, but that's just what Salesforce claims to have accomplished with its latest raft of Marketing ...

Will Salesforce.com’s acquisition of ExactTarget fuel interest in marketing automation, or does it mean that the marketing automation function is going to get gobbled up by CRMs, the way Oracle ...