Your dream customers aren't that different from everyone else. They respond to the same psychological triggers that Dr. Robert Cialdini uncovered in his bestselling book, Influence, first published in ...

Using Scarcity to Persuade and Influence The persuasive power of making something appear scarce, limited, or hard to obtain was first reviewed by Cialdini (2009). By surveying the scholarly research ...

In the last post, I discussed how looking at the same options from various perspectives can lead to making different choices. Particularly, I explored research that showed how individuals are often ...