Retail media can make for strange bedfellows. And none perhaps are so strange a pair as Google and Criteo. But there you have it. On Wednesday, Criteo announced a partnership with Google Search Ads ...

Google rolled out a long-awaited Performance Max (PMax) reporting upgrade, giving advertisers their first clear look at how Search Partners affect campaign results. Driving the news. The update is now ...

Google Ads seems to be rolling out full placement reporting for the Search Partner Network (SPN). This is a feature advertisers have been begging and praying for, for probably 20 years now. You will ...

Google quietly rolled out a change advertisers have wanted for years: site-level reporting for the Search Partner Network. Until now, advertisers could only opt in or out, with little understanding of ...