When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If so, you may miss out on the full-funnel benefits of retail media networks (RMNs). As marketers, ...

Driving business from social media isn’t as easy as blasting out your own self-promotional content and waiting for the customers and revenue to trickle in. Despite what some marketers may think of ...

Social media has been a part of most of our lives now for more than two decades. But it certainly hasn’t stood still. The first social sites like Classmates and Myspace were replaced by others like ...

Successful companies create a highly effective sales funnel to turn audiences into customers. Your business can do the same. Can small businesses outperform their larger competition? Recent history ...

This post originally appeared on the Buffer Blog. Of all the hundreds of social media acronyms and abbreviations out there, I think “KPI” has confounded me the most. I think it’s because the phrase ...