Customers in any market tend to be cautious about suppliers who prioritize selling over actually solving. In the market I know best—managed networks—businesses are looking to connect their employees ...

Companies in every industry continuously generate and acquire growing amounts of data every day. This data provides invaluable insight into understanding your customers' needs, which enables you to ...

Hilton's CEO, Christopher Nassetta, said he's not afraid of customers with problems. He said solving customers' problems makes them more loyal to a brand, rather than perfect service. Hilton has over ...

How to harness tribal knowledge and free text to squeeze out actionable insights. At the beginning of the year, as the economy boomed and social distancing had yet to enter the lexicon, the problem of ...

Whether in the consumer world or in industry, it’s become increasingly important for manufacturers to sell not just products, but services as well. Industrial machine builders, and even system ...