The 1996 horror movie Scream has long been famous for its twist: As the protagonist prepares diligently to defend against threats from the outside, it turns out the killer is already inside the house.

In the dynamic world of marketing, the fusion of design and strategy is fundamental to successful branding and communication. Design is more than just an art—it's a powerful tool that, when wielded ...

Wharton Online put out a self-paced, three-course sequence to teach innovation and design thinking. The Innovation Strategy and Design Thinking Certificate was launched on Nov. 6 to teach skills from ...

Competition has sharpened the value of ideas. In many industries, products launch faster, features converge, and ...