Some consumers are concerned about businesses using covert methods to influence purchasing decisions. They fear that some of the methods used by the advertising media can have such an effect on the ...

Banned subliminal messages that could potentially manipulate users' subconscious have appeared in spam, according to PandaLabs. Users opening the message see what appears to be a normal advertisement ...

Subliminal messaging is most effective when the message being conveyed is negative, according to new research funded by the Wellcome Trust. Subliminal images – in other words, images shown so briefly ...

The idea that we can be influenced by ads we don’t consciously detect is one of most intriguing in consumer psychology and has attracted a lot of attention over the years. Since the 1950s, people have ...

Subliminal images, images shown so briefly that the viewer does not consciously ‘see' them, have long been the subject of controversy, particularly in the area of advertising. According to a study led ...

You’ve probably heard the phrase “catch your sub” — a playful way of referring to moments when someone gives a subtle, indirect hint or message. While it’s commonly used in social situations, the ...