Supernormal stimuli are exaggerations of normal behaviors, objects, or cues, and they function to attract and capture our attention. They represent things that occur in nature that attract our ...

Founder/Creative Director At The Bureau Of Small Projects - Big Brand Experience Put To Work For Small Businesses, Startups and Nonprofits. I’m in the advertising business and everything we do uses ...

The lobster moth is a creature with an identity crisis. As a caterpillar, it resembles a leaf of the beech trees it feeds on. When disturbed by a potential predator, however, the caterpillar raises ...