Swatch is turning watch shopping into a conversation with artificial intelligence, inviting customers to describe their dream design and then see it appear on a real, orderable timepiece. Instead of ...

I’ve been a big fan of the Swatch What If? collection since it first launched last year. It arrived at the perfect time, just as small, unusual-shaped watches such as the Cartier Crash and Cartier ...

In honor of the passing of Nicolas Hayek, CEO of the Swatch Group, we decided to wax a little nostalgic about his most breathtaking – and lucrative – product: the Swatch watch. Swatch was the ...

In March 2022, Swatch and Omega collaborated on the release of the “Reach for the Planets” Swatch x Omega Bioceramic MoonSwatch collection. It was an immediate hit – with people lined up for hours in ...