In a world constantly chasing the new, it’s fascinating to look back at the origins of what we now consider iconic. The logos we recognize in an instant—those simple yet powerful symbols—have stories ...

Logos are often a consumer's first experience with a brand. As such, they tend to say a lot about the brand they represent—especially when you factor in that marketers and graphic designers are a ...

“We saw it, and we were like, ‘Oh.'” explains CEO John Borthwick. “It wasn’t, ‘Oh my god, I hate that, that’s terrible!’ It was, “Oh, what is that?” The logo wasn’t an ode to a basic geometric shape, ...

A brand’s logo is possibly the most defining aspect of the brand itself. We have come to equate a single logo with an entire brand’s mission and purpose. Graphic designers call making logos “visual ...

When was the last time you jumped on a bandwagon and followed a graphic design trend? Let's face it, we all do it. I've seen designers who follow trends intentionally, those who do so by accident and ...

It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...

Opinions expressed by Entrepreneur contributors are their own. Let’s say that, like me, you’ve been thinking about redesigning your logo. You don’t want anything too drastic. You want to keep your ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

An icon in the shape of a lightning bolt. Impact Link A great logo should tell consumers exactly what they need to know about your brand with just one look. The logo is often the first thing consumers ...

VistaPrint's AI logo maker is one of the best of its type - it's incredibly simple to use, even for those with little to no ...

Nissan revealed a new logo during its 2021 Ariya electric crossover showcase. It's lighter and sharper than the current/outgoing embossed "NISSAN" hamburger, and I think it's a big improvement. (It ...