Founder and President of The Evoke Agency, a 4x Inc 500 and 5000 firm focusing on social media, content creation and public relations. "Buyer persona," "audience profile" and "target profile." We all ...

You must have known some marketing campaigns that fell off due to a lack of connection with the target audience. Also, maybe they weren't clear about or didn't know their ideal customers.

Understanding why it is important to identify a target audience for your press release is crucial for the success of your communication efforts. Tailoring your message to a specific audience not only ...

You'd never hide your content from your target audience, right? But I'll let you in on a secret: If you're not publishing content in the publications your target audience is already reading, you might ...