Call me Captain Obvious, but understanding your clients is critical to building a successful practice. (Yes, I know … “Thank you, Captain Obvious!!”) Two powerful tools that help achieve this ...

Any growth strategy should start with identifying the clients the firm wants to pursue — but don't worry if they're "ideal." Processing Content "We have to be really clear on who our target clients ...

Does your actual law firm target audience – the people you’re currently reaching – represent the ideal clientele you want to attract? With so much going on in digital marketing, it’s easy to get ...