Is your law firm targeting the wrong audience? Digital marketing has so many moving parts, it’s easy to lose focus and chase after wrong metrics. We fall into the trap of assuming that rising numbers ...

Understanding and defining a business audience helps you create a focused business plan and marketing strategy. The term “business audience” refers to the specific group of individuals or ...

Forbes contributors publish independent expert analyses and insights. I share tips about launching, validating and growing startups. Most founders begin with the instinct to reach as large an audience ...