Once upon a time, there was a young mother who had made it through her son's first five years without an Elf on the Shelf. "I'll never have one of those," she thought. "Who has time to move an elf ...

Running out of Elf on the Shelf ideas? These 12 fun and easy setups can help keep the magic alive and surprise kids all the way to Christmas.

Which Elf on the Shelf set is best? An Elf on the Shelf has the most important job of the holiday season: sitting, observing and reporting back to Santa. When your child adopts an Elf on the Shelf, ...

Each year, shortly before Thanksgiving, my husband laments the parade of plastic tubs that he must help hand down from the attic as I prepare for the onslaught of all that is Christmas. It takes a ...

Christmas magic is sneaking back into your home! It’s that time again for your mischievous little scout elf to come for a visit. Whether you’re a veteran elf parent or this is your first December ...

Santa’s sneaky elves donned in red suits with crisp white collars have been making chocolaty messes on kitchen counters and dangling dangerously from Christmas tree branches — all while unsuspecting ...

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with their mother Carol Aebersold, are the creators of The Elf on the Shelf, a ...

Editor’s note: This story may contain spoilers for prying little eyes! The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad dash each ...

Chanda and Christa have transformed a simple family tradition into a global storytelling universe. Their leadership has earned them accolades such as Ernst & Young Entrepreneurs Of The Year 2023 ...

A mom of three tells PEOPLE that her daughter "has a great sense of pride and excitement" in keeping the magic alive for her ...

As the official minivan of the holiday season, Chrysler Pacifica and The Elf on the Shelf come together once again to spread Christmas magic Holiday marketing campaign to run through Christmas Eve ...