Tim Cook's tenure as Apple CEO could be defined by how he navigates an AI arms race, the future of the iPhone, and other key ...

Apple's long-standing CEO, Tim Cook, has reportedly hinted at his potential retirement this year, planning to assume a different role within the company.

Two research analysts made waves last week when they called for a major shakeup at tech giant Apple. The analysts weren’t suggesting a logo or product redesign. Instead, they called for the ...

Jeff Williams, often considered Tim Cook’s successor, is leaving Apple. Sabih Khan, a 30-year veteran of the company, is Apple’s next chief operating officer. Does Khan taking Cook’s old job make him ...

In 2011, Tim Cook succeeded Steve Jobs, and needless to say, he was under incredible pressure because of the shoes he was filling. Nobody was sure that anyone could fill Jobs' visionary shoes. But not ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Tim Cook's leadership at Apple remains steady as he continues ...

Next year will bring a huge lineup of 20+ new Apple products. And the unveiling of Apple Glasses could be a key step toward Tim Cook’s “top priority” AR product finally launching. ‘Apple Glasses’ will ...