Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...
Are you a print subscriber? Activate your account. By Garett Sloane - 9 hours 26 min ago By Lindsay Rittenhouse - 9 hours 47 min ago 11 hours 11 min ago By Brian Bonilla - 11 hours 20 min ago By ...
Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...
What does it take to power a truly real-time customer experience? More than just data collection. Let's start there. Let’s face it. Simply delivering a digital interaction in real-time conversational ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. It’s clear that today’s ...
MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Aromyx, a leading company in applying biotechnology and data science to capture unique sensory data, today announced the close of an oversubscribed $10 Million ...
Trend fatigue is rising as fast fashion trends accelerate. Understand the effects on consumer fashion behavior and how shoppers navigate the fast-moving world of fashion.