If you've spent any time on TikTok, you've definitely seen a VSCO girl meme. They're trying to #savetheturtles, love scrunchies, and sksksks their Hydro Flasks are so cute! But what does it REALLY ...

It’s the dead zone of Hot Girl Summer, but another label has dominated the feeds, confusing older millennials and Gen Xers who never thought they’d have to see scrunchies and puka shell necklaces ...

You may have heard it before, or this may be the first time you're hearing about it, but VSCO girls are a thing, and they’re here. First, a bit of background on these scrunchy-wearing, Hydro ...

Over the summer, the photo-editing app VSCO probably got more organic, word-of-mouth exposure than it’s received in its entire eight-year existence, all thanks to a meme: the “VSCO girl.” The ...

As the VSCO girl meme gained popularity across high schools earlier this fall, brands, marketers and the media tried to figure out not only how this Generation Z subculture evolved, but also ways to ...

Long before Instagram toyed with removing “likes,” VSCO, an Oakland-based photo-sharing and editing app, built a community devoid of likes, comments and follower counts. Perhaps known to many only ...