As the VSCO girl meme gained popularity across high schools earlier this fall, brands, marketers and the media tried to figure out not only how this Generation Z subculture evolved, but also ways to ...

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It’s the dead zone of Hot Girl Summer, but another label has dominated the feeds, confusing older millennials and Gen Xers who never thought they’d have to see scrunchies and puka shell necklaces ...

The latest style aspiration for teenagers is the "VSCO girl," an environmentally conscious, carefree young woman who wants nothing more than to hang out at the beach with her friends. But keeping up ...

Meghan Walbert is Lifehacker's Managing Editor. She has a degree in journalism and has worked at Lifehacker as a writer and editor since 2018, covering parenting, foster care, online child safety, and ...