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Where to Find High-Value Gen Z Holiday Shoppers

CivicScience captures over one million survey responses daily to turn real-time consumer insights into high-performing advertising. Learn how we drive measurable impact here. With early holiday ...
Forbes

‘Stop Vilifying Gen Z,’ Leaders Say And Focus On Their Value

Forbes contributors publish independent expert analyses and insights. author of Chained to the Desk in a Hybrid World: A Guide to Balance. In the past, some people demonstrated against what they ...
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Is black friday fading? Gen Z remains the group most excited, survey shows

Generation Z emerges as the most engaged cohort in Black Friday shopping, even as the event's overall appeal seems to be waning. According to a recent survey by Deloitte, a staggering 92% of Gen Z ...
USA Today

Gen Z is getting serious about their finances. What's in the way?

Members of Generation Z are becoming more financially independent, a likely welcome reprieve for the bank of mom and dad. Over the past 12 months, 72% of Gen Z members took steps to improve their ...
TV Fanatic

Gen Z Found Its Comedies in Adults and Overcompensating — But Does TV Value Their Voice?

This year’s breakout comedies for Gen Z viewers, without a doubt, have been FX’s Adults and Prime Video’s Overcompensating. But in terms of comedy shows, none have really stood out as truly belonging ...