Xbox's new CEO pulled the plug on a baffling advert campaign which discouraged people from buying an Xbox, as part of a brand 'reset'.

Asha Sharma immediately killed the controversial 'This is an Xbox' campaign after coming on board and is leading a reset of Xbox's brand presence.

Microsoft has been quietly removing references to its viral 'This is an Xbox' marketing campaign and lest there was any doubt about why, the company confirmed in a statement the reasoning behind its ...

Microsoft’s new gaming CEO personally pulled Xbox’s ‘This is an Xbox’ marketing campaign as one of her first acts in charge, the company has claimed. Asha Sharma was confirmed as Xbox boss Phil ...

Microsoft has confirmed its new gaming boss Asha Sharma killed its controversial This is an Xbox campaign as part of a "reset" for the Xbox brand.