From the moment Preacher stepped on stage, at Rolling Stone’s SXSW Future of Music showcase, the energy in the room drastically shifted. What once was a bustling, inattentive and chatty crowd was now ...

When ~Pourri founder and CEO Suzy Batiz conjured up the idea of a soundtracked campaign to promote the company’s non-toxic odor eliminators, she knew the song had to be funky, original, and a ...

From persevering despite trauma to "hallucinogenic journeys," the Poo-Pourri founder and businesswoman touched on a variety of topics during her discussion. By Nicole Fell Assistant Editor House of ...

Bathroom activities are always a touchy subject even among the closest of family members and friends. But “taking care of business” is part of life and it can be, well, stinky. Founder and ...

S uzy Batiz sits in a director’s chair in a 65,000-square-foot Dallas television and film studio. Wearing a tie-dyed cowboy hat with a match tucked in the band and cowboy boots, she watches as the ...

This March, ROLLING STONE is joining forces with ~Pourri, From the Makers of Poo~Pourri for the ultimate SXSW takeover in Austin, TX. Throughout SXSW’s nearly forty year run, the city has seen its ...

This year’s SXSW had many quirks, one of the most notable being the presence of a large, inflatable poop emoji. Inside this pop-up pile was a colorful light show, where DJ beats pumped over a ...

When Poo-Pourri founder Suzy Batiz started developing a bathroom spray to eliminate toilet odor in 2006, her family and friends were skeptical. “They would just look at me like I’m crazy,” says Batiz ...

THE CONNECTORS: Conversations with visionaries, investors and entrepreneurs from North Texas who are making a mark in the business world. For a self-proclaimed introvert, Suzy Batiz is very open when ...

It’s not like brand alliances are new, but I am surprised they don’t happen more often. Especially when I see one so perfect, so synergistic, and yet so surprising as this one between Hotels.com and ...