In a surprise announcement, DICK’S Sporting Goods announced that the company is partnering with Roblox to get users ready for school. “School of Sport” is an interactive experience on the Roblox ...

Roblox is a sandbox platform where users can program their own games as well as play those created by others. There are a plethora of games available on the platform spanning every genre. Apart from ...

Unlike some marketers gearing up for the back-to-school shopping season, Dick’s Sporting Goods is hoping to reach kids, not their parents, with its latest marketing push. While Amazon targets parents ...

To captivate young shoppers heading back to school, Dick’s Sporting Goods has teamed up with Roblox to launch a virtual experience dubbed “School of Sport,” the company announced on Wednesday. Users ...