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For Rashid and Pete, the protein boom is real. But they’re not confusing momentum with inevitability. Yes, we’re living in a moment where protein shows up in everything. Water. Ice cream. Popcorn. Candy. The “proteinification” of the grocery store is happening in real time. Forecasts are bullish. Investors are excited. Shelves are crowded. But here’s the more interesting perspective from Rashid: trends peak. Consumers burn out. Hype cycles cool off. The founders of Chomps have been in this categ

For Rashid and Pete, the protein boom is real. But they’re not confusing momentum with inevitability. Yes, we’re living in a moment where protein shows up in everything. Water. Ice cream. Popcorn. Candy. The “proteinification” of the grocery store is happening in real time. Forecasts are bullish. Investors are excited. Shelves are crowded. But here’s the more interesting perspective from Rashid: trends peak. Consumers burn out. Hype cycles cool off. The founders of Chomps have been in this categ

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